| 论文题目： | Who sets prices better? The impact of pricing agents on consumer negative word-of-mouth when applying price discrimination |
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| 第一作者： | Wang Jinwei, Zhou Zhihua, Cao Shuting, Liu Lei etc. |
| 联系作者： | |
| 发表年度： | 2025 |
| 摘 要： | Price discrimination often results in negative emotional experiences for price-disadvantaged consumers. Building on affective events theory, the impact of different pricing agents (algorithms vs. humans) on the negative wordof-mouth (NWOM) was investigated for price-disadvantaged consumers through seven experiments (n = 2080) and a single-paper meta-analysis. The findings revealed that algorithmic pricing led to lower NWOM among consumers. Further analysis suggested that the impact occurs through the sequential mediation of psychological contract violation and cynicism psychology. Additionally, relationship norms and implicit personality moderated the influence of pricing agents on NWOM. This research provides marketing communication strategies for tourism enterprises utilizing algorithmic pricing to mitigate consumer NWOM when implementing price discrimination strategies. |
| 英文摘要： | |
| 刊物名称： | TOURISM MANAGEMENT |
| 全文链接： | |
| 论文类别： | SCI |
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