| 论文题目： | Effect of Display Methods on Intentions to Use Virtual Reality in Museum Tourism |
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| 第一作者： | Wang Jinwei, Sun Yue, Zhang Liyan, Zhang Saiyin, Feng Ling etc. |
| 联系作者： | |
| 发表年度： | 2023 |
| 摘 要： | The application of virtual reality (VR) promises unique visitor experiences in museum tourism; however, the underlying characteristics of the experiences still need to be well-researched. This research used world-famous paintings (Vincent van Gogh's The Starry Night and Claude Monet's Water Lilies) as examples, combining flow theory and Stimulus-Organism-Response framework and using the experimental research method. The findings were: (1) the display methods of museum exhibits affected visitors' flow experience and intention to use VR; (2) flow experience had a significant mediating effect in the main effect, and (3) the familiarity with VR had a moderating effect on flow experience's mediating effect. The findings enriched the research literature on VR usage and display methods in museums, providing a theoretical reference and strategic suggestions for enterprises developing museum exhibits and applying VR technology. |
| 英文摘要： | |
| 刊物名称： | JOURNAL OF TRAVEL RESEARCH |
| 全文链接： | |
| 论文类别： | SCI |
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