| 论文题目： | Perception in cultural heritage tourism: an analysis of tourists to the Beijing-Hangzhou Grand Canal, China |
|---|---|
| 第一作者： | Zhang Shuying, Liu Jiaming, Pei Tao, Chan Chung-Shing etc. |
| 联系作者： | |
| 发表年度： | 2023 |
| 摘 要： | Based on two on-site questionnaire surveys in the Beijing-Hangzhou Grand Canal, this study identifies the constructs of tourists' perception by exploratory factor analysis, and proposes a relationship model. Then the complex relationships are explored by structural equation modelling. The results suggest heritage attraction and cultural experience positively affect tourists' attitude towards heritage protection, while cultural experience, service facilities and market conditions positively affect tourists' preference of tourism development. More importantly, tourists' attitude towards heritage protection positively affects preference of tourism development, and they affect satisfaction positively. This study offers suggestions for rationally optimizing management and promoting cultural heritage tourism development. |
| 英文摘要： | |
| 刊物名称： | JOURNAL OF TOURISM AND CULTURAL CHANGE |
| 全文链接： | |
| 论文类别： | SCI |
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